Public Design

Why this report

In Latin America, there are more than 16,000 local governments that face increasingly complex challenges every day: security, climate change, mobility, and health. They are the first point of contact between the State and citizens, and for that reason, the closest engine for transforming territories.

The problem is that, although municipalities have spent years developing new capabilities to adapt, that knowledge is rarely systematized. Lessons are learned but not shared. Efforts that others have already solved are repeated.

This report seeks to close that gap: between 2019 and 2022, Unit worked with 170 local governments across 17 countries, combining transformation programs, co-design processes, and strategic design. From that work —crossed with a review of academic literature— came this synthesis, designed to turn practical knowledge into something replicable.

170

local governments analyzed by Unit between 2019 and 2022

17

countries represented in the sample

Who it is for

This first issue is designed for four types of readers:

  • People who work in local public services and seek to innovate in their day-to-day work.
  • Public-sector leaders looking for a concrete path to transform their organizations.
  • People and organizations that collaborate with local governments and want to better understand how to generate synergies.
  • Funding agencies, multilateral organizations, and NGOs seeking evidence about local challenges from practice.

10 patterns, 3 capabilities

The central finding is that local governments, without coordinating with each other, develop very similar capabilities to face very similar problems. These capabilities —drawing on Rainer Kattel’s notion of "dynamic capabilities"— are grouped into three dimensions:

Learn

(1)

how teams incorporate new knowledge into their daily practice, from "learning by doing" to the use of evidence and methods from other disciplines.

Connect

(2)

how they connect with other actors in the territory, communicate in their audience’s language, and design honest and legitimate co-design processes.

Signal

(3)

how they mobilize people, accelerate projects, and align resources and institutions around a common purpose.

Each pattern is accompanied by a real case —Bogotá, Hermosillo, Renca, São Paulo, Peñalolén, Marcovia, among others— that shows the capability in action, not just in theory.

The path to transformation is not in technology. It is in people and in all the actors who participate in the territory.

How to use these patterns

The report proposes three steps to put this into practice in any organization:

Socialize

(1)

making the patterns known to the actors who participate in the territory.

Diagnose

(2)

understanding the maturity level of the organization and its team, and identifying gaps.

Act

(3)

charting concrete action paths to develop each capability.

The full report —with the 10 patterns in detail, the featured cases, and the final reflections— is available for download.

How to cite?

Unit (2023). Patterns of Transformation: the experience of local governments. Public Design No. 1, March 2023. Unit. Santiago, Chile.

Read the full article and source material

Read the full article

A collaborative map of public design in Latin America

The Public Design Map is developed by Public Design UNIT and Public Design Collective, with the support of Northeastern University and the Royal College of Art.

Led by /

Unit

Public Design UNIT is a global services innovation and strategic design studio. We work with governments, multilateral organizations, regulated industries, and institutions committed to generating public value, designing and building programs, services, and experiences that people value, trust, and enjoy.

Public Design Collective

Public Design Collective is a research collective working at the intersection of design, the public sector, and academia in Latin America, generating evidence, documenting practices, and connecting those who work in the field.

With the support of /

Center for Design
Royal College of Art
Northeastern University

The College of Arts, Media, and Design at Northeastern University and the Royal College of Art, through Design Futures.

The team behind the Map

The Public Design Map brings together researchers, designers, and practitioners working in public design, creative economies, service design, and institutional innovation in Latin America.

Dr. Nicolás Rebolledo

Project Director

Founder and Partner at UNIT. Senior Tutor in Service Design, Royal College of Art. Practice Fellow, Imperial Business School.

Dr. Sofía Bosch

Researcher

Principal Founder and Lead Collaborator of Public Design Collective. Teaching Researcher in Design, Northeastern University.

Valentina López

Researcher

Senior Consultant in Cultural Policy and Creative Economy, UNIT.

Tina Rosado

Researcher

Northeastern University. Collaborator at Public Design Collective.

Zabel Revuelta

Researcher

Senior Consultant in Service Design, UNIT.

Mariana Villamiza

Frontend Engineer

Northeastern University. Collaborator at Public Design Collective.

Vicente Puig

Art Director

Art Director, UNIT.

Vicente Acuña

Visual Designer

Visual Designer, UNIT.

Luca Gaspari

Research Assistant

Northeastern University.

Diana Villa

Research Assistant

Northeastern University.